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MARKET INTELLIGENCE

NHL representation
is segmented.

CADIG's agency-intelligence model organizes the representation landscape by agency, individual agent, position, nationality, team and player-value tier to reveal how access to NHL talent is distributed.

REPRESENTATION LANDSCAPE

Agency-level concentration is only the first layer.

The underlying agency correspondence shows that large organizations often contain distinct agent books. CADIG treats the agent as an analytical unit, not just the company name.

CAA SPORTS

Pat Brisson

CAA

High-end mixed portfolio across forwards, defensemen and goaltenders.

Forwards
18
Defense
10
Goalies
3
CAA SPORTS

J.P. Barry

CAA

A separate CAA portfolio with its own positional and nationality mix.

Forwards
18
Defense
10
Goalies
3
GOLD STAR

Daniel Milstein

GS

Strong Eastern European/Russian-language concentration visible across the listed portfolio.

Russia/EE
High
Defense
10
Goalies
3
BARTLETT

Brian / Scott Bartlett

BH

U.S.-heavy portfolio with high-profile American players across forward and defense.

USA
High
Forwards
19
Defense
10
OCTAGON

Multiple agent books

OCT

Ben Hankinson, Andy Scott and Allan Walsh each appear as distinct books inside the same organization.

Agents
3
Markets
Mixed
QUARTEXX

Multiple agent books

QX

Paul Capizzano and Philippe Lecavalier illustrate intra-agency segmentation.

Agents
2
Positions
3
SEGMENTATION MODEL

Six analytical dimensions.

Each dimension can be filtered independently or combined to identify concentration, white space and potential talent-market niches.

🏢Agency
👤Agent
🏒Position
🌍Nationality
🛡️NHL Team
💰Value Tier
INTERACTIVE VIEW

Change the lens.

The live site can evolve into a data-driven dashboard where a visitor changes the segmentation dimension without leaving the page.

Gold Star

Eastern European / Russian-language concentration.

Bartlett

Strong U.S. player concentration.

ISA

International mix across Finland, Russia, Sweden and Belarus.

Forward Books

Most agency lists are forward-heavy.

Defense Books

Separate defense concentration can reveal specialized relationships.

Goaltending

Smaller, more specialized representation segment.

CAA

Pat Brisson vs J.P. Barry.

Octagon

Ben Hankinson vs Andy Scott vs Allan Walsh.

Quartexx

Paul Capizzano vs Philippe Lecavalier.

WHITE-SPACE ANALYSIS

Where is the market crowded—and where is it not?

This matrix is the future analytical layer: combine player geography, position and value tier to identify highly concentrated versus fragmented representation segments.

SEGMENT
CAA
NEWPORT
GOLD STAR
BARTLETT
OCTAGON
U.S. Forwards
High
Medium
Low
High
High
Canadian Forwards
High
High
Low
Medium
Medium
Eastern Europe
Medium
Low
High
Low
Medium
Defense
High
High
High
High
High
Goaltenders
Medium
Low
Medium
Low
Medium
HOW CADIG THINKS
Scouting, development context and hockey intelligence.
VIEW METHODOLOGY →